When it comes to traditional retail, price is everything. Whether selling through bricks and mortar stores or online markets, vendors of physical goods define success in terms of the amount of money derived from each individual sale versus the cost of goods and extra expenditures. If you are selling in the Cloud, selling virtual or digital goods, you focus the bulk of your effort on driving traffic to your site and converting visitors into buyers. Whether you’re selling content like videos, online games, or software and services through subscriptions, in the virtual cloud commerce world your digital inventory has no relationship to sales volume. The warehouse is always empty as your goods are virtual, electronic. Because of this, every increase in sales you can make from your traffic goes right to your bottom line.
So you have launched a startup – congratulations! It’s a sure bet that you are going to make millions. There is just one small question left: how, exactly are you going to make all those millions? In recent years, we have been informed about business models which expand the ways that business owners on the Net can finance their activities – whether from sales of virtual products (Stardoll Habbo Hotel), remuneration from Google for clicks by their users; by financed searches (Incredimail, Conduit), affiliate commission fees on transactions and leads and more.
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One of the biggest benefits of Open Commerce is its customizable pricing architecture. Today, in order to best promote services and target a wider range of buyers, digital goods and content providers require the flexibility to create varied pricing models. These sellers often employ several unique pricing models with multiple conditions starting and ending at different points in time. The capability to support flexible pricing models requires sellers to track report and analyze a multitude of data from disparate sources. Common examples of dynamic pricing models and the associated complexities are: Trial Periods, Subscriptions and Pay-per-Use or Time-Based models.
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Open Commerce is, to put it simply, what happens when you eliminate the boundaries between desire and deliverability. Open Commerce is a powerfully personalized platform that removes obstacles between what people want, and what people can get. It is a transactional experience that is as friction-less as it is social and painless as it is gratifying. How did we get here and what are the opportunities inherent in this “win, win, win” environment? The answer, as with so much of our wirelessly connected lives, is that when the sky becomes the limit, the solution becomes the cloud.
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