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Cloud Economics by BlueSnap

When it comes to traditional retail, price is everything. Whether selling through bricks and mortar stores or online markets, vendors of physical goods define success in terms of the amount of money derived from each individual sale versus the cost of goods and extra expenditures. If you are selling in the Cloud,  selling virtual or digital goods, you focus the bulk of your effort on driving traffic to your  site and converting visitors into buyers. Whether you’re selling content like videos, online games, or software and services through subscriptions, in the virtual cloud commerce world your digital inventory has no relationship to sales volume. The warehouse is always empty as your goods are virtual, electronic. Because of this, every increase in sales you can make from your traffic goes right to your bottom line.

Our CEO interviewed by

“Newvem is the leader in enhancing cloud usage effectiveness through data analytics. Newvem’s suite of tools utilize both cloud data analysis and crowd sourcing to enable DevOps, IT Managers and other Cloud Stakeholders to get to the bottom of their cloud faster by operating more efficient, secure, and cost effective clouds” Interview with Zev Laderman, co-founder and CEO



Zev Laderman, CEO & Co-Founder at Newvem

Earlier in his career Zev managed several business units at Oracle and later led several successful startups, including Aduva which was acquired by Sun MicroSystems and Tradeum which was acquired by VerticalNet.

Case Study: PostgreSQL DB Replication Between AWS Regions

In this article I describe how we created a redundant PostgreSQL database on the Amazon cloud using EBS snapshots as backups to deploy a PostgreSQL DB server DR mobile application for one of our customers.

PostgreSQL 9.1 includes new capabilities for asynchronous fast replication syncing between master and slaves. The master server streams new data to the current available slave. This version includes great improvements that generated significant fast WAL (Write Ahead Log) processing, which generates replication and fast launching capabilities for the slave servers.

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Newven Applauds AWS Cloud for its New Estimated Charge Monitoring

Earlier this week Amazon added a new important capability to its CloudWatch– Monitor Estimated Charges Using Billing Alerts. The new feature facilitates the way you can control your on-going costs.

AWS CloudWatch provides monitoring for AWS services. CloudWatch exposes operational metrics for Network, CPU, Disk, etc., for EC2  instances, EBS volumes, and other cloud resources. CloudWatch also allows users to import their own metrics and monitor them through the same interface.

CloudWatch allows users to chart the data (two weeks old historical data available), set alarms on thresholds (and receive notifications on them), and control AWS Auto Scaling. Amazon AWS cloud users interact with CloudWatch through the command-line, API, or AWS Web Console.

The New Feature

The new feature is a new set of metrics that can be monitored through CloudWatch, that bring user’s billing information. These new metrics provide an estimate of AWS charges up to the current time: total charges, per-service charges, per-account charges, per-account-and-service charges. All these metrics are to-date estimates of cost, no prediction metric is provided.

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Amazon AWS IAM – Several Tips and Practices

The cloud presents many security management challenges. Ensuring compliance, identity management, and other security best practices can be a challenging task. AWS Identity and Access Management (IAM) is one of the tools that can be used to mitigate the risks associated with these challenges. In this article, I will discuss a few of the high points of IAM, including the different options and limitations that this AWS service brings together with its fascinating capabilities.

Many cloud computing users strive to apply security best practices to their cloud computing strategies. One of the best components that Amazon offers to manage security in their cloud computing service is their IAM mechanism, which allows an account owner to create users and manage their permissions within an AWS account.

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The Successful Cloud Lock-in!

Can a cloud vendor Lock-in be good for anyone? Yes, when they are backed up by exceptional successful service delivery.

I’ve talked a lot about vendor lock-in in my previous post  - The Devastating Cloud Lock-in on KnowYourCloud resources channel, so I decided to end this round up in a positive way – finally, lock-in can mean something good for both the cloud service provider and the cloud customer.

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Enter DynamoDB - 9 Steps Manual

The following presentation describe briefly how to start with DynamoDB to support PHP sessions. Check out the full article – PHP Sessions with a DynamoDB Backend, includes why to move to DynamoDB (AWS Cloud Scalable and Consistently performing NoSql as a service) and additional important considerations.

PHP Sessions with a DynamoDB Backend

The problem

When scaling an application, session sharing across multiple web servers is one of the first issues that need to be tackled. This issue is a bit more complex in autoscaling setups in the cloud where application servers are added or removed from the load balancer as traffic and load increases or decreases.

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What’s an Indicator ?

Newvem analytic Indicator refers to a meaningful raw cloud usage metric or a simple calculation of these metrics. Newvem analytic service detects and records these indicators in order to generate full visibility and forecast of your cloud usage. For example number of instances or the projected costs.

What’s a Cloud Insight ?

Newvem Analytic service locates regions of interest and meaningful usage patterns and generates insights out of them. Newvem Insights are are qualitative indicators or meaningful conclusions resulted of a comprehensive calculation of several indicators.

Newvem insight is a compound of the three following parts:

  1. The Data – the related indicators and raw metrics.

  2. The Conclusion – the insight’s qualitative results.

  3. The Recommendation – Newvem analytic provides an information and tools on how to act in order to achieve an improvement.

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